Online dating service - Wikipedia. Online dating (or Internet dating) is a system that enables strangers to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.
An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet- connected personal computers or mobile devices. Such companies offer a wide variety of unmoderatedmatchmaking services, most of which are profile- based. Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance. Most services also encourage members to add photos or videos to their profile. Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact. Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards. Members can constrain their interactions to the online space, or they can arrange a date to meet in person.
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A great diversity of online dating services currently exists. Some have a broad membership base of diverse users looking for many different types of relationships. Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type. Online dating services also differ widely in their revenue streams. Some sites are completely free and depend on advertising for revenue. Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services. Still others rely solely on paid membership subscriptions.
Opinions and usage of online dating services also differ widely. A 2. 00. 5 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the Internet for a greater number of tasks, and less likely to use such a service if they are trusting of others. It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of ﬁnding a romantic partner. That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store. Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.Social Trends. Since the 2. 01. 0s, Internet dating has become more popular with smartphones.
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At the end of November 2. Hitwise Inc. The stigma associated with online dating dropped over the years and people view online dating more positively. The 2. Pew Internet & American Life Project on Online Dating noted an increase in usage of online dating sites by Americans to pursue their romantic interests. About one in ten respondents reported visiting these online dating websites. In 2. Americans reported meeting their spouses online. Further, the 2. Pew Research Center's survey reveals that the usage of online dating sites by American adults increased from 9% in 2. Further, during this period, the usage among 1.
Online daters may have more liberal social attitudes compared to the general population in the United States. According to a 2. Pew Research Center, 8. In addition, respondents felt that online dating is easier, efficient than other methods, and gives access to a larger pool of potential partners. On the other hand, about 4. The views on online dating were similar across genders, with women expressing more concerns about safety than men.Niche Dating SitesSites with specific demographics have become popular as a way to narrow the pool of potential matches. Successful niche sites pair people by race, sexual orientation or religion.[1. In March 2. 00. 8, the top 5 overall sites held 7% less market share than they did one year ago while the top sites from the top five major niche dating categories made considerable gains.[1.
Niche sites cater to people with special interests, such as sports fans, racing and automotive fans, medical or other professionals, people with political or religious preferences (e. Hindu, Jewish, Christian, Muslim, etc.), people with medical conditions (e. HIV+, obese), or those living in rural farm communities.
Online introduction servicesIn 2. Introduction sites differ from the traditional online dating model, where members have to search and contact other members, by introducing members to other members whom they deem compatible.Economic TrendsSince 2. Other partially free online dating services offer only limited privileges for free members, or only for a brief period. Although some sites offer free trials and/or profiles, most memberships can cost upwards of $6. In 2. 00. 8, United States generated $9. In Eastern Europe, popular sites offer full access to messaging and profiles, but provide additional services for pay, such as prioritizing profile position, removing advertisements, and giving paying users access to a more advanced search engine. Such sites earn revenue from a mix of advertising and sale of additional options.
This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.Most free dating websites depend on advertising revenue, using tools such as Google Ad. Sense, affiliate marketing. Since advertising revenues are modest compared to membership fees, free dating sites require a large number of page views to achieve profitability. However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.[1. Controversy related to online datingTrust on online dating sitesThere are mixed opinions regarding the safety of online dating. Over 5. 0% of research participants in a 2. Because online dating takes place in virtual space, it is possible for profile information to be misrepresented or falsified.
While some sites conduct background checks on members, many do not, resulting in some uncertainty around members' identities. For instance, some profiles may not represent real humans but rather "bait profiles" placed online by site owners to attract new paying members, or "spam profiles" created by advertisers to market services and products. Profiles created by real humans also have the potential to be problematic. For example, online dating sites may expose more female members in particular to stalking, fraud, and sexual violence by online predators.
A less malicious form of misrepresentation is that members may lie about their height, weight, age, or marital status in an attempt to market or brand themselves in a particular way.[1. Careful manipulation and scrutiny over profiles may be a result of intentional Impression management by users.[1. That is, online dating site members may try to balance an accurate representation with maintaining their image in a desirable way.[1. One study found that nine out of ten participants had lied on at least one attribute, though lies were often slight; weight was the most lied about attribute, and age was the least lied about.[2. Furthermore, knowing a large amount of superficial information about a potential partner's interests may lead to a false sense of security when meeting up with a new person.[2. Gross misrepresentation may be less likely on matrimonials sites than on casual dating sites. Some dating services have been created specifically for those living with HIV and other STI in an effort to eliminate the need to lie about one's health in order to find a partner.[2. Media coverage of crimes related to online dating may also contribute to perceived risks of online dating.
However, online dating may also have advantages over conventional offline dating in that it offers unprecedented access to potential partners for singles who otherwise would not have such access.[2. The emergence of dating sites who promote adultery, such as Ashley. Madison. com, stirred some controversy. Marriage breakups happened in about 6% of online couples, compared to 7. Mean marital satisfaction scores were 5.
Billing. Online subscription- based services can suffer from complaints about billing practices. Some online dating service providers may have fraudulent membership fees or credit card charges.[2. Some sites do not allow members to preview available profiles before paying a subscription fee. Furthermore, different functionalities may be offered to members who have paid or not paid for subscriptions, resulting in some confusion around who can view or contact whom. Consolidation within the online dating industry has led to different newspapers and magazines now advertising the same website data base under different names. In the UK, for example, Time Out ("London Dating"), The Times ("Encounters"), and The Daily Telegraph ("Kindred Spirits"), all offer differently named portals to the same service—meaning that a person who subscribes through more than one publication has unwittingly paid more than once for access to just one site.
Imbalanced Gender Ratios. On any given dating site, the sex ratio is commonly unbalanced. A website may have two women for every man, but they may be in the 3. Little is known about the sex ratio controlled for age. Harmony. coms membership is about 5.
Match. com is about the reverse of that.